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Market screening is a method of market analysis and assessment that permits management to identify a small number of desirable markets by eliminating those judged to be less att…

Market screening is a method of market analysis and assessment that permits management to identify a small number of desirable markets by eliminating those judged to be less att…
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Market screening is a method of market analysis and assessment that permits management to identify a small number of desirable markets by eliminating those judged to be less attractive.

a. True
b. False

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User Jimtronic
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7.8k points

1 Answer

5 votes
Market screening is a process used to evaluate markets according to its compatibility with overall competencies and business objectives of the company
answered
User Big GH
by
8.5k points
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