Question

________________ is used during the early stages of the product life cycle. Because the product is new, the focus is on explaining the benefits of the product class, and not on promoting the specific brand. ________________ is used during the early stages of the product life cycle. Because the product is new, the focus is on explaining the benefits of the product class, and not on promoting the specific brand. Company advertising Institutional advertising Pioneering advertising Advocacy advertising

Answer 1

Pioneering Advertising

Step-by-step explanation:

Pioneering advertising is the advertising campaign of the new product that should compete the single product by having a developed market place. The motive of this type of advertising is that to inform the consumers with respect to the arrival of the new innovation in the product along with the description of its benefits

So according to the given situation it represents the pioneering advertising