1Al2(SO4)3 + 3ZnCl2 → 2AlCl3 + 3ZnSO4 
 
The coefficients represents moles. There is 1 mole of Aluminum Sulfate, 3 moles of Zinc(II) Chloride, 2 moles of Aluminum Chloride, and 3 moles of Zinc(II) Sulfate. 
 
Now add all the coefficients/moles. 
 
 
 
9 is the sum of all the coefficients.