Question

What are the steps (in sequence) involved in the consumer decision making process? Briefly explain how the retailer can develop strategies during each step so that the customer favors the retailer

Answer 1

Problem recognition: Recognizes the need for a service or product

Information search: Gathers information

Alternatives evaluation: Weighs choices against comparable alternatives

Purchase decision: Makes actual purchase

Post-purchase evaluation: Reflects on the purchase they made

Step-by-step explanation:

there are 5 steps in the consumer decision making process.