Question

For over 10 years, Erudite, a publishing and educational company that produces college textbooks, has been selling its books online through studysmart, a popular online retailer that sells textbooks published by different companies. Recently, Erudite stopped selling its books through studysmart and set up its own website to sell its books. This change in channel organization is called ________. franchising intensive distribution disintermediation brokering selective distribution

Answer 1

disintermediation

Step-by-step explanation:

Disintermediation refers to the practice of diminishing the use of intermediaries (middlemen) between consumers and producers in future transactions.

Erudite stopped selling its books through studysmart and set up its website to sell its books. This change in channel organization is called disintermediation.