A marketing executive is soliciting feedback from her staff on how to advertise the new model of a car. Based on the Elaboration Likelihood Model, which of the following techniques would be most likely to turn first-time buyers into loyal, repeat customers?
Question 4 options:
A) featuring an endorsement by the hottest new celebrity
B) emphasizing the car’s sleek new design
C) mentioning how owning this particular car makes people feel
D) citing data about the car’s safety and functionality
E) any of the above