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What is the warehouse activity that converts generic products into a wide assortment of unique items called?

What is the warehouse activity that converts generic products into a wide assortment of unique items called?
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what is the warehouse activity that converts generic products into a wide assortment of unique items called?

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User Ruddy
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Answer:

This type warehouse activity is known as mass customization and form postponement.

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User Younggotti
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