Select the correct answer.
 What is consumer
 sovereignty?
 O A.
 It is the right of consumers to
 lodge complaints against fraud and misconduct.
 O B.
 It is the control exercised by consumers' preferences on the production of goods.
 O C.
 It is the ability of a producer to respond to consumers' needs
 and preferences.
 O D.
 It is the recall of consumer products deemed unfit for consumption.