According to lecture, why would people experience cognitive dissonance after investing a lot of time and effort in pursuit of a goal that falls short of their expectations?

Answer: When presented with information that conflicts with pre-existing beliefs, people often experience mental discomfort--a psychological phenomenon known as cognitive dissonance. Cognitive dissonance is a belief perseverance bias because humans tend to stick with ideas they already believe to be true

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According to lecture, why would people experience cognitive dissonance after investing a lot of time and effort in pursuit of a goal that falls short of their expectations?

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