Question

Build-A-Bear Workshop provides unique service to each individual customer. They are able to do this through an efficient assembly line-like experience in which customers choose which features (bows, hats, accessories, etc.) to add to their stuffed animal. Build-A-Bear's targeting strategy is: ________

Answer 1

Build-A-Bear Workshop provides unique service to each individual customer. They are able to do this through an efficient assembly line-like experience in which customers choose which features (bows, hats, accessories, etc.) to add to their stuffed animal. Build-A-Bear's targeting strategy is: Mass Customization.