When a customer believes craftsman makes the best and most reliable tools, it is an example of?

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asked Mar 26, 2023 76.2k views

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George Davis · Answer 1 · 2023-03-30T13:27:49+0000

Answer: Brand Equity

Definition: The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

When a customer believes craftsman makes the best and most reliable tools, it is an example of?

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