Fernanda is a marketing professional who majored in marketing in college. She often feels like she's a demanding customer when she visits a restaurant, retail outlet, or other business, because she critiques the service she receives and hopes to be treated in such a way as to be satisfied and feel valued as a customer. Which of the following reasons to study marketing captures Fernanda's customer expectations?
a. Marketing plays an important role in society.
b. Marketing can be used in everyday life.
c. Marketing is important to business.
d. Marketing offers outstanding career opportunities.