Answer:
The strategic planning for a non profit such as the American Cancer Society is not that different from the planning for a profit organization such as Coca Cola. In both cases, the main tools of strategic planning are used, especially SWOT analysis to identify strengths, weaknesses, opportunities and threats.
The difference lies in the ultimate goal of the strategy. For the for profit organization, increasing economic profit is the main concern, while for the non profit, it is not, although the non profit should also aim at obtaining good economic results in order to reinvest in the organization and benefit even more people.