Question

In wisely selecting a target market, positive attributes should include:

A. Psychographic, small size, many choices for consumers
B. Multiple competitors, large size, geographic proximity
C. Identifiable, divisible, accessible, with enough revenue potential
D. Enough revenue potential, diffuse targets, turbulent changes

Answer 1

c

Step-by-step explanation:

A target market can be described as a group of people that are particular good or service is aimed for.

For example, if you start producing a stethoscope, your target market would be doctors

Characteristic of a good target market include :

1. they are accessible : you are able to reach your potential clients and sell your product

2. they are defined : you know who your products are suited for

3. There would be enough demand for the good - they are interested in product being offered. they are likely to buy it .

the larger the size of the target market, the higher the revenue potential

If there are many competitors, it would lead to price wars and this would limit the amount of profit that can be earned.