Dyson, a small-appliance manufacturer, would be most likely to introduce new products during the expansion phase of the business cycle. The expansion phase is characterized by economic growth, increasing consumer confidence, and higher disposable income among consumers.
During this period, businesses often experience higher sales and profitability, providing them with the resources and market conditions favorable for investing in new product development and innovation.
Consumers are more willing to spend on non-essential items, such as new and innovative appliances, making it an opportune time for companies like Dyson to launch new products and capture market interest. Thus, Dyson will introduce new products during the expansion phase of the business cycle.