Question

Rosch and coworkers conducted an experiment in which participants were shown a category label, like a car or vehicle, and then, after a brief delay, saw a picture. The participants' task was to indicate as rapidly as possible whether the picture was a member of the category. Their results showed a. the priming effect was the same for superordinate and basic level categories. b. no measurable priming effect. c. the priming effect was most robust for superordinate level categories. d. the priming effect was most robust for basic level categories.

Answer 1

Answer: Rosch and colleagues conducted an experiment in which participants were shown a category label, such as “car” or “vehicle,” and then, after a brief delay, saw a picture. The participants’ task was to indicate as rapidly as possible whether the picture was a member of the category. Their results showed that the priming effect was most robust for basic level categories. Therefore, option d is correct.