Question

The Marketing VP has decided to use a mixed-methods research design to answer the research question and to test the hypothesis. From the given qualitative and quantitative data collection options described below, write an analysis addressing each Individual Project (IP) requirement. Qualitative Data Collection Techniques The following are qualitative data collection techniques: One-on-one interview: Asking an individual questions to determine and collect in-depth information about their opinions Focus groups: Asking a group of people questions to determine their opinions, beliefs, and attitudes toward a subject, product, or concept Observation: Gathering data by watching people or events Quantitative Data Collection Techniques The following are quantitative data collection techniques: Survey or questionnaire: A list of questions aimed at extracting specific data from a group of people Polling: A mechanism online or face-to-face to gather opinion from individuals or groups Experiment: Performing a procedure to determine a result

Answer 1

Mixed methods research comprises different types of design categories, including explanatory, exploratory, parallel and nested (embedded) designs.