These are systems that use the modeling technique of Entity and Relationship (ER) to store the data (Option " and ") does not refer to a definition of Big Data . > Big Data refers to sets extremely large, complex and constant growth that defies as Capacities Traditional data . These data can come from various sources, including financial transactions , media social, sensors de iot , among others. O Big Data Processing requires tools and specific techniques, such as Hadoop , Spark and Apache Cassandra, which allows store , manage and analyze large data volumes. Big Data analysis provide valuable insights for companies, governments and organizations in various areas such as Marketing , Finance, Health and Public Security . p>