O Big Data is a concept that refers to a large data volume that is generated daily from various sources. It is in this context that standard recognition becomes even more relevant, as analysis of this data can provide valuable ideas for companies and organizations. Therefore, the correct alternative is the letter a : II and III. Standard Recognition O Standard Recognition can be used in various contexts, such as data analysis sales or identification of Traffic Standards in transport systems. To develop this ability, it is important to practice observation and data analysis, seeking identify common elements and differences between them. In addition, you can use specific tools as machine learning algorithms to assist in this process.