Question

How is the relation between the number of email opens that were tracked and the ACTUAL number of emails that were opened

Answer 1

Step-by-step explanation:

Email open rates measure the total number of emails opened vs. the total number of emails received by the user. For a simplified example, consider ten different users received ten emails, and only five were opened. That represents an email open rate of 50%, so 1 out of every 2 emails received was opened by your recipients.