Final answer:
Dairy Queen (DQ) sponsors several causes, most notably the Children's Miracle Network Hospitals. DQ raises funds annually for the network through events such as 'Miracle Treat Day'. The partnership serves as a marketing strategy and enhances DQ's public image.
Step-by-step explanation:
The question appears to refer to Dairy Queen (DQ), a well-known fast-food franchise. It is essential to note that DQ sponsors several causes, making it difficult to identify the specific one being referenced in the question. However, DQ is known as a proud national sponsor for the Children's Miracle Network Hospitals, which is perhaps its most prominent sponsorship relationship.
Typically, corporate sponsorship refers to the mutual business relationship between a corporation and a non-profit organization. The corporation provides financial support or resources in return for specific benefits that can enhance its public image or connect with a target audience.
In particular, DQ pledges to help raise funds, featuring a popular fundraising event each year known as 'Miracle Treat Day'. On this day, proceeds from every Blizzard Treat sold at participating DQ locations are donated to the network of children's hospitals. This is an example of a marketing strategy that also serves a charitable cause, strengthening DQ's national brand image.
Learn more about Corporate Sponsorship