Answer: 0 < w < 10
Step-by-step explanation
w^2 is the same as

10w-w^2 = 0
w(10-w) = 0
w = 0 or 10-w = 0
w = 0 or w = 10
Anything between w = 0 and w = 10, excluding each endpoint, will make 10w-w^2 positive. For example, if w = 5 then 10w-w^2 = 10*5-5^2 = 25.
Therefore, a reasonable domain would be
which can be verbally described as "w is between 0 and 10 excluding both endpoints".
If we tried something like w = 12, then 10w-w^2 = 10*12-12^2 = -24, which wouldn't be a valid area value. Areas must be positive. I assume that 10-w is the length, so w(10-w) = width*length = area of rectangle.
We cannot have a width of w = 0 or w = 10 because it would lead to an area of 0.