Answers are Service and Quality
1. Quality: By ensuring that the food stays hot with the use of hot boxes, you are addressing the issue of consistently delivering cold food that other shops in your town face. This emphasizes your commitment to providing high-quality food to your customers.
2. Service: Offering on-time deliveries and paying a bonus to your drivers for meeting this expectation demonstrates your focus on providing excellent customer service. By addressing the problem of cold food delivery, you are aiming to stand out from the competition by offering a superior level of service.
While factors like location and price are also important in the competitive landscape, in this scenario, the emphasis is placed on the quality of the food and the level of service provided.