Answer:
False.
Focus groups are not an informal method for gathering marketing information; they are a formal and structured research technique. In a focus group, a moderator leads a discussion with a small group of participants who are selected to represent a specific target demographic or audience. The goal is to gather in-depth qualitative insights, opinions, and reactions related to a product, service, or marketing campaign.
Focus groups are carefully designed to facilitate open discussion, probe deeper into participants' thoughts and feelings, and provide valuable feedback that can inform marketing strategies. While they may take place in a relatively informal setting, they are a systematic and organized approach to gathering consumer insights.
Step-by-step explanation: