Question

The ________ is the specific group of potential customers toward which a venture aims its marketing plan. A) target market B) external environmental factor C) channel of distribution D) consumer market

Answer 1

The specific group of potential customers toward which a venture aims its marketing plan is called the:

A) target market.

The target market represents the segment of the overall market that a business intends to focus its marketing efforts on because it is the most likely group of customers to be interested in and purchase the product or service being offered.

Step-by-step explanation: