Answer:
To express the company's mission with an ethical emphasis, I would recommend b) Developing a comprehensive code of ethics. A comprehensive code of ethics outlines the ethical principles and values that the company upholds, and it serves as a clear statement of the company's commitment to ethical behavior. This is a direct and effective way to communicate the company's mission with an ethical emphasis to both employees and external stakeholders. While catchy slogans and advertising can help convey messages, a well-defined code of ethics provides a more substantive and lasting foundation for ethical conduct within the organization. Expanding into international markets may be a strategic decision but is not directly related to expressing the company's mission with an ethical emphasis.
Step-by-step explanation: