Question

A technology company has hired an advertising agency to determine the popularity of the company new MP3 player. Which method should the agency e to collect information on the item popularity? A. Pay 25 people to be part of a foc group to discs the features of the product. B. Ask all of the sales representatives of the company. C. Choose a simple random sample from people who have bought the product. D. Count the number of sales of the product in stores that sell the product.

Answer 1

The advertising agency should C. choose a simple random sample from people who have bought the new MP3 player to determine its popularity.

Step-by-step explanation:

The method the advertising agency should use to collect information on the popularity of the new MP3 player is option C: Choose a simple random sample from people who have bought the product. A simple random sample involves selecting a group of individuals from the population in such a way that every individual has an equal chance of being chosen.

In this case, the agency should randomly select a subset of people who have already purchased the MP3 player to gather information on its popularity. This method would provide a representative sample of the population of MP3 player owners and allow the agency to gather insights into the product's popularity based on the feedback of actual customers.