The external search sources during the consumer decision-making process refer to the various channels or places where consumers gather information about products or services before making a purchase decision.
Out of the options provided, "Product usage Uperiences" is NOT an external search source during the consumer decision-making process.
Here's an explanation of the other options:
1. Examining products in a store: This refers to physically visiting a store and examining the products before making a decision. For example, a consumer may visit a clothing store to try on different outfits and assess their quality before making a purchase.
2. Consumer blogs: Consumer blogs are websites or online platforms where individuals share their personal experiences, opinions, and reviews about products or services. These blogs can provide valuable insights and help consumers make informed decisions.
3. Friends: Friends can be an important external source of information during the decision-making process. Consumers often seek advice or recommendations from friends who have already used or experienced a particular product or service.
4. In-store displays: In-store displays are visual merchandising techniques used by retailers to showcase products in an attractive and informative way. These displays can influence consumers by providing information about features, benefits, and promotions.
To summarize, "Product usage Uperiences" is not a recognized external search source during the consumer decision-making process. The other options - examining products in a store, consumer blogs, friends, and in-store displays - are all considered external search sources that can impact consumer decision-making.