The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products. Referring to Scenario 1-1, the possible responses to the question ""How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?"" result in A. a nominal scale variable. B. an ordinal scale variable. C. an interval scale variable. D. a ratio scale variable."