Question

The Shoe Rack provided you with a brief that contains detail required for creating a IMC

plan. Reviewing the brief, you realise that you do not have enough detail about the
following two areas required:
Content Required Mark Allocation
1. The Shoe Rack Brand
a. Brief history and reason for existence.
b. Competitive advantage. 10
2. Competition in the market:
a. Key competitive brands that sell smart watches.
b. Competitive advantage(s) of any one of the brands listed
above. Motivate the reason(s) for your answer.

Answer 1

Based on the provided information, it appears that the brief lacks essential details regarding The Shoe Rack's brand history, reason for existence, and its competitive advantage. Similarly, there is insufficient information about the competition in the market, including key competitive brands selling smartwatches and their specific competitive advantages.

To effectively create an Integrated Marketing Communications (IMC) plan, it's crucial to have comprehensive information about your own brand and the competitive landscape. Without these details, it would be challenging to formulate a well-informed strategy.

To proceed, I recommend reaching out to The Shoe Rack or the relevant stakeholders to gather the necessary information to address the missing content. This additional information will be essential in developing a robust IMC plan.