Question

Mark is implementing a new content strategy for increasing awareness of the company’s brand. It will be a collection of content that is organized from newest to oldest. The social media term will create posts with a link to this content on their social media platforms. What strategy is Mark talking about

Answer 1

Mark is implementing a strategy known as a "content hub" or a "content library." This strategy involves organizing content in a chronological order, with the newest content at the top and the oldest content at the bottom.

By creating this collection of content, Mark aims to increase awareness of the company's brand. The social media team will then create posts on their social media platforms, linking to this content.

The purpose of this strategy is to provide a centralized location for users to access the company's content. By organizing the content from newest to oldest, it becomes easier for users to navigate and find the most recent information. Additionally, by promoting this content on social media platforms, Mark can drive traffic to the content hub and increase brand awareness.

To summarize, Mark's strategy involves creating a content hub or library where content is organized chronologically, and the social media team promotes this content through posts on social media platforms. This strategy helps increase awareness of the company's brand and provides a centralized location for users to access the content.

Answer 2

Mark is implementing a strategy called "Content Curation" for increasing awareness of the company's brand. Content curation is the process of gathering, organizing, and sharing relevant and valuable content from various sources. In this case, Mark plans to create a collection of content that is organized from newest to oldest.

The social media team will create posts on the company's social media platforms with a link to this curated content. By sharing curated content, the company can position itself as an authority in its industry and provide valuable information to its audience.

Content curation offers several benefits. Firstly, it saves time and effort by not having to create original content from scratch. Instead, Mark can leverage existing content that is already available. Secondly, it helps to establish the company as a trusted resource by curating high-quality and relevant content. Lastly, it provides a steady stream of content for the social media platforms, keeping the audience engaged and informed.

To implement this strategy effectively, Mark needs to carefully select and curate content that aligns with the company's brand and target audience. The curated content should be diverse, including articles, blog posts, videos, infographics, or any other relevant format. Mark should also ensure that the content is up to date and remains relevant to the audience's interests and needs.

Step-by-step explanation:

In conclusion, Mark's strategy is content curation, which involves gathering, organizing, and sharing relevant and valuable content from various sources. This strategy helps increase brand awareness and establishes the company as an authority in its industry.