Final answer:
The four bases of market segmentation are demographic, geographic, psychographic, and behavioral, which help businesses target their marketing strategies more effectively.
Step-by-step explanation:
The four bases of market segmentation include demographic, geographic, psychographic, and behavioral segmentation. Demographic segmentation divides the market based on variables such as age, gender, income level, and education. Geographic segmentation involves dividing the market according to geographical areas like cities, regions, or countries. Psychographic segmentation considers the lifestyle, values, and personality of consumers. Lastly, behavioral segmentation focuses on the purchase behavior of consumers, including usage rate, brand loyalty, and benefits sought.