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This data set includes engagement events, such as sends, opens, displays, un delivers, geofence entries and exits, push message template metadata

a. email studio
b. mobileconnect
c. mobielpush
d. starter data bundles

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User Nielk
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8.3k points

1 Answer

6 votes

Final answer:

The data set relates to the features provided by MobilePush, a Salesforce Marketing Cloud application. It provides a platform for creating targeted push notifications and tracks various engagement events. Email Studio and MobileConnect do not offer these features.

Step-by-step explanation:

The data set described refers to the features provided by MobilePush, which is an application under the Salesforce Marketing Cloud. MobilePush provides a platform for creating and sending targeted push notifications to mobile devices. It tracks engagement events like sends, opens, displays, un-delivers, geofence entries and exits, as well as push message template metadata. MobilePush is specifically designed to engage customers in real time by using location-based technology. Email Studio and MobileConnect on the other hand, are focused on engaging customers through emails and SMS messages respectively, and therefore, do not offer the same data set.

Learn more about MobilePush