Question

if a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

Answer 1

If a digital marketing manager was to upgrade their keywords to broad match, they should incorporate negative keywords into their routine optimization efforts in order to guide machine learning. Negative keywords are search terms that are excluded from triggering an ad, which can help to refine the targeting of the ad and prevent irrelevant clicks.