increased performance and motivation. When employees have clear and specific goals that are challenging but attainable, they tend to be more engaged and focused on their work. These goals provide a sense of direction and purpose, guiding employees' efforts towards specific outcomes. The combination of specificity, challenge, and perceived attainability creates a motivational effect, driving individuals to exert more effort and strive for higher performance levels. Overall, goal-setting theory suggests that setting specific and challenging goals can positively impact employee performance and motivation.