Question

How marketers can understand their firm’s competitors, including

their strengths, weaknesses, and likely reactions to the marketing
activities

Answer 1

Step-by-step explanation:

Marketers can understand firm's competitors by analyzing and identifying direct and indirect competitors.

Evaluating. competitors by providing offers to customers

Anticipating in market , understanding pricing positions

Learn from your competitors' successes and failures, and use the insights to improve your own products, services, branding, and marketing.