To calculate the price elasticity of demand using the midpoint method, we need to use the following formula:
Price Elasticity of Demand = ((ΔQ / ((Q1 + Q2) / 2)) / (ΔP / ((P1 + P2) / 2))
Given information:
Price 1 = $1.30
Quantity 1 = 9
Price 2 = $1.50
Quantity 2 = 7
Step 1: Calculate the change in quantity demanded:
ΔQ = Quantity 2 - Quantity 1
ΔQ = 7 - 9
ΔQ = -2
Step 2: Calculate the average quantity demanded:
Qavg = (Quantity 1 + Quantity 2) / 2
Qavg = (9 + 7) / 2
Qavg = 8
Step 3: Calculate the change in price:
ΔP = Price 2 - Price 1
ΔP = $1.50 - $1.30
ΔP = $0.20
Step 4: Calculate the average price:
Pavg = (Price 1 + Price 2) / 2
Pavg = ($1.30 + $1.50) / 2
Pavg = $1.40
Step 5: Substitute the values into the price elasticity of demand formula:
Price Elasticity of Demand = ((ΔQ / Qavg) / (ΔP / Pavg))
Price Elasticity of Demand = ((-2 / 8) / ($0.20 / $1.40))
Price Elasticity of Demand = -0.875
Therefore, the price elasticity of demand, using the midpoint method, is -0.875.