Question

'You want to improve your social media ad's click-through rate, so you make a list of all the things you could do. the lowest priority item on the list would be to:_____.

Answer 1

to optimize a social media ad's click-through rate, the lowest priority item on the list would be to… change the design or layout of the ad. The design or layout of the ad is important, but it's not as important as other factors like the targeting of the ad, the copywriting, or the call to action. So it would be low priority compared to those other things.