Answer:
The lowest priority item on the list for improving your social media ad's click-through rate could be to: Experiment with using emojis or special characters in the ad copy. While using emojis can sometimes make an ad more visually appealing or add personality, it might not have a significant impact on improving the click-through rate compared to other strategies on your list, such as optimizing targeting, refining ad visuals, or improving ad copywriting.