When a bride purchases a wedding dress, her problem-solving process is likely to differ from buying dresses to wear to work. The wedding dress market is unique, requiring brides to consider factors such as style, fit, budget, and emotional attachment. Unlike work dresses, wedding dresses hold sentimental value and are often a one-time purchase. The problem-solving process for buying a wedding dress typically involves extensive research, trying on different styles, visiting multiple stores, and seeking input from family and friends. Brides may also consider alterations and customization options. This process is driven by emotions and personal preferences rather than practicality and functionality. Ultimately, the bride's goal is to find a dress that makes her feel beautiful and reflects her individual style on her special day.