Question

If Kendall sees a dietary supplement advertisement for a weight loss product with a before and after picture of a model who claims to have lost 200 pounds exclusively using the supplement, which advertising tactic is she likely observing:

Answer 1

Kendall is likely observing the advertising tactic of "misleading or exaggerated claims." The claim of losing 200 pounds exclusively using a dietary supplement is highly unrealistic and potentially deceptive, as such dramatic weight loss results are unlikely to be solely attributed to the supplement itself. This advertising tactic aims to capture attention and create a strong desire for the product based on exaggerated or false claims.