Determine the impact of the special order on Old Vine's total operating income due need to compare the income from the special order with the income from regular sales. manufacturing of Income from Special Order.
Revenue from the special order: 2,000 bottles × $39 per bottle = $78,000 Variable manufacturing costs: 2,000 bottles × $22 per bottle = $44,000 Batch-level costs: No additional costs mentioned Fixed manufacturing costs: No additional costs mentioned Fixed marketing costs: No additional costs mentioned Total costs for the special order: $44,000 Income from the special order: Revenue - Total costs = $78,000 - $44,000 = $34,000 Calculation of Income from Regular Sales: Revenue from regular sales: 10,000 units × $55 per unit = $550,000 Variable manufacturing costs: 10,000 units × $22 per unit = $220,000 Batch-level costs: 10 batches × ($10 variable marketing costs + $6 fixed manufacturing costs + $2 fixed marketing costs) = $180 Fixed manufacturing costs: No additional costs mentioned Fixed marketing costs: No additional costs mentioned Total costs from regular sales: $220,000 + $180 = $220,180 Income from regular sales: Revenue - Total costs = $550,000 - $220,180 = $329,820 Calculation of the Change in Total Operating Income: Change in total operating income = Income from the special order - Income from regular sales Change in total operating income = $34,000 - $329,820 = -$295,820 The special order will result in a decrease in Old Vine's total operating income by $295,820. Three non-financial factors to consider in this decision could include: Brand reputation: Will accepting the lower price for the special order impact the perception of Old Vine's premium quality and brand image? Customer loyalty: Will accepting the special order at a lower price negatively affect the relationships with other customers who pay the regular sales price? Long-term business strategy: How does fulfilling this special order align with Old Vine's overall business strategy and goals, considering factors such as market positioning and future growth opportunities? Considering these non-financial factors along with the financial impact is essential in making a well-informed decision.