Answer:
Step-by-step explanation:
Social Media Optimisation (SMO) means utilising various tactics - like analytics, distributing interesting material, and profile optimisation - to increase brand presence on social media platforms.
Increased brand exposure, targeted advertising, consumer involvement, content promotion, influencer marketing, and market research are some of the commercial prospects provided by social media.
Meanwhile, negative feedback management, brand consistency, resource allocation, resolving privacy and security issues, adjusting to algorithm changes, and ROI measurement present difficulties.
Despite these issues, businesses can still benefit from social media by creating strategies that take advantage of the platform's advantages while resolving its problems.