Answer: Environmental analysis
Explanation: An environmental analysis includes a detailed assessment of the competitive, economic, political, legal, regulatory, technological, and sociocultural factors that could affect marketing activities. It is a comprehensive evaluation of the external factors that impact an organization's marketing strategies and decision-making. This analysis helps businesses understand the opportunities and challenges present in their market environment and enables them to develop effective marketing plans accordingly. SWOT analysis, on the other hand, focuses on assessing an organization's internal strengths and weaknesses along with external opportunities and threats.