Answer:
Step-by-step explanation:
Customer Relationship Management (CRM) software presents a substantial step up over spreadsheet software in a number of ways. CRM software automatically records interactions with leads in your pipeline, saving your team time otherwise wasted on data entry and helping you make sure you never lose track of communications with your leads. Plus, with mobile app features and third-party integrations, CRMs expand the scope of what you can measure.
Were your automated email campaigns successful? How long was the average length of a successful cold call versus an unsuccessful one? Where are your most successful leads being generated?
Your CRM gives you reports on your winning sales patterns so you can reproduce and improve them.
On top of everything a spreadsheet can do, CRMs give you even more control of your data. Whether you’re reviewing your overall sales process for bottlenecks or looking at the most effective way to bring cold leads back into the pipeline, your CRM will have data to help.
Regardless of your software, once you’ve been collecting data for a few weeks you’ll have a pool of data, sales information and more you can draw from. The longer you keep reporting, the more data you’ll have and the more accurate it’ll be.