Question

Buying yourself ice cream to cool down on a hot day is an example of which type of category entry point?

a.
Consumption situation
b.
A need
c.
Who else is present
d.
The environment the buyer is in

Answer 1

Buying yourself ice cream to cool down on a hot day is an example of a consumption situation. This is best represented by option A.

A consumption situation refers to an instance in which a product is consumed to satisfy one’s desire(s). In this scenario, a person buys ice cream for the purpose of cooling down during a hot day. Because the person buys ice cream to cool his or herself down rather than for fun, this scenario is an example of a consumption situation. Hence, option A is correct.