Question

Which statement about marketing channels is true?

i. New media channel options are overall better and more effective than traditional marketing channels.

ii. The number of available IMC channels is shrinking as marketers switch to new media.

iii. Reaching the right audience through marketing channels is becoming easier.

iv. IMC combines the channels so that together they exceed the total of the individual channels.

Answer 1

i

Step-by-step explanation:

because it is better than traditional marketing channels in many ways