Final answer:
To effectively impact an audience with statistics, a speaker should use them judiciously, cite precise numbers, and provide reliable information and context. Citing sources enhances credibility while avoiding overly technical language ensures broader understanding.
Step-by-step explanation:
To give statistics greater impact, a speaker should use statistics sparingly, this helps to not overwhelm the audience and ensures that the statistics shared are relevant and memorable. It is also important to provide reliable information in the form of specific facts and examples, and when presenting statistics, to cite the exact numbers rather than rounding them off. This garners trust by showing thoroughness and precision in the speaker's research. Additionally, when statistics are used, citing the source in an accepted format, like APA style, helps enhance credibility.
Avoiding technical language unless the audience is familiar with the terminology can also help in making the statistics more understandable and impactful. In some cases, explanations or original anecdotal examples may be necessary to provide context for the statistics used. Ultimately, the goal is to make informed decisions based on carefully examined and understood data rather than to perform complex calculations. Emphasizing the interpretation of data that is relevant to the audience's interests and concerns will more likely resonate and lead to better engagement and retention of the information provided.