asked 12.9k views
4 votes
Which of the following would be most likely to use family

life-cycle segmentation?




a.

the snack industry




b.

fast-food restaurants




c.

wedding planners, couples-only resorts, and daycare

asked
User Miikka
by
7.5k points

1 Answer

7 votes

Answer:

c. Wedding planners, couples-only resorts, and daycare services are more likely to use family life-cycle segmentation. Family life-cycle segmentation is a marketing strategy that categorizes consumers based on their stage in the family life cycle, including factors such as age, marital status, and presence of children. In this case, wedding planners target couples who are preparing for marriage, couples-only resorts cater to married or committed couples seeking romantic getaways, and daycare services focus on families with young children. These businesses tailor their products and services to specific stages of the family life cycle to meet the unique needs and preferences of their target customers.

Step-by-step explanation:

its the answer.

answered
User Raymond P
by
7.6k points
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