Answer:
industry standard
Step-by-step:
The term you are thinking of is "industry standard." An industry standard is a set of criteria or specifications that dictate how a product or service should be designed, constructed, and used within a particular industry.
When a new technological design or process becomes widely adopted and accepted within an industry, it can become the de facto industry standard and serve as a benchmark for future products and services within that industry.
Examples of industry standards include the USB standard for computer peripherals, the Wi-Fi standard for wireless networking, and the MPEG standard for digital video compression.
Hope this helps!